Brand Introduction
Niche: Industrial warning signs
40+ Parent ASINs
Monthly sales: $15,000 before onboarding
Monthly spend: $2,000
TACOS: Around 15%
ACOS: Around 20%
Main Challenges Identified
- For the past six months, sales have remained stagnant. This lack of growth can be attributed to minimal investment in PPC campaigns, which stems from the absence of a coherent strategy. The client has been unable to identify the top-performing ASINs and lacks clarity on which products to target in advertisements.
- Sales have plateaued in the range of $15,000 to $18,000. Despite this, the TACOS remained around 15%. Recognizing the need for improvement, the client expressed a desire to enhance TACOS while simultaneously increasing sales volume to achieve a greater overall profit margin.
- The PPC conversion rate, as well as the Click-Through Rate (CTR), fell below industry standards. This was primarily due to the targeting of irrelevant keywords in the campaigns
Our Solution:
- Increase PPC spent gradually to boost sales while maintaining TACOS. Target exact campaigns with TOS modifier to enhance organic ranks, and target high-bid keywords through phrase and broad campaigns to generate profitable sales.
- The 80-20 ratio for targeting ASINs was adhered to, with only 20% of total ASINs being targeted because they accounted for 80% of sales. Additionally, business pricing was implemented to attract more B2B orders.
- Sponsored display and brand campaigns were tested, yielding exceptional results. The visibility of the store page increased, leading to a boost in total revenue as well as profit.
Results:
🌱Profits increased from $5000 to $11000 within 3 months
🌱 Sales skyrocketed from $15000 to $35000
🌱 Conversion rate increased from 15% to 30%
🌱 CTR increased from 0.15% to 0.25% – Business orders increased after setting up business pricing