3 Hacks to Grow on Amazon Despite Rising Fees
Our team of Amazon experts has curated a list of the top 3 hacks to grow on Amazon despite rising fees seeking rapid business expansion. Skip the wait and witness tangible results with these strategic growth hacks.
Hack # 1 – Auto Campaigns With Wide Targeting
A highly effective strategy for cost-efficiently expanding brand awareness is the “Sponsored Products Auto Goldpan Campaign.” This technique involves creating an Auto campaign within the campaign manager, employing a catchall approach by including all available products with all four match types—essentially casting a wide net with low relevancy by design. Auto campaigns on Amazon are automated ad campaigns where Amazon’s algorithms determine where to display your ads based on your product information.
The critical element in this strategy is to set the bids significantly below market value, facilitating the generation of extensive awareness and traffic at a low cost. This broad Auto campaign aims to identify valuable targeting opportunities, often likened to discovering gold nuggets within the vast net of low-relevancy ads. By keeping bids low, the strategy allows for the cost-effective generation of awareness and traffic, expecting some products to be successful and convert effectively.
Once the Auto campaign has run its course, you can extract the successful products or “gold nuggets” and create separate manual campaigns targeting those specific products or keywords with higher bids. This targeted approach optimizes advertising spend by focusing on products or keywords that have already demonstrated potential for conversion. You can create a new sponsored product by initially emphasizing a pragmatic approach by bypassing detailed naming conventions. The focus is selecting active products that don’t necessarily have to be related but must be available for sale on an active listing.
This hack is a valuable tool for advertisers looking to maximize reach while minimizing costs on Amazon. When you strategically use Auto campaigns with broad targeting, your business can efficiently uncover high-performing products or keywords and channel resources toward the most promising avenues for conversion.
Hack # 2 – Optimize Your Amazon Product Listings for SEO
Improving your Amazon product listings requires more than completeness; it demands strategic optimization for enhanced visibility and increased traffic, and our Amazon listing optimization services ensure your listings meet and surpass customer expectations. However, ensure your Amazon product listings meet the following:
- Conduct Comprehensive Competitive Research:
Identify top-selling competitors and scrutinize their listings for sales points, language, and benefits. Incorporate missing elements into your listing to boost conversion rates.
- Follow Amazon SEO Best Practices:
Align with Amazon’s SEO algorithm by incorporating relevant keywords into your listings. Specify the information’s brand name, product features, material, color, and size accurately. Leverage customer reviews to identify positive functionalities and integrate them into your listing. Craft compelling and informative product titles and descriptions.
- Add Images:
Our Amazon creative services offer you the perks of professional photography to showcase your product attractively, allowing you to feature at least 2-3 high-quality images covering different angles to leave no room for ambiguity. You can use visuals to highlight the unique value points of your product, enticing potential buyers.
- Optimize for Google Indexing:
Recognize the cross-platform impact by optimizing listings for Amazon and Google. Maximize your reach by ensuring your product details are indexed on Google, enhancing overall online visibility.
- Use On-Page SEO Tools for Analysis:
Evaluate the effectiveness of optimization by using on-page SEO tools. Analyze key metrics to measure the quality of your optimization compared to competitors. Gain valuable insights and receive recommendations for enhancing your page’s performance on Amazon and Google.
Hack # 3 – Get Customer Reviews and Let Them Work for You
The impact of customer reviews extends far beyond mere testimonials; they play a pivotal role in shaping your brand’s reputation. The potential sway of reviews on the purchasing decisions of prospective buyers is undeniable. These reviews often serve as the deciding factor, either propelling a customer towards making a purchase or diverting their attention elsewhere. Designate specific intervals, such as every two weeks, to immerse yourself in customer feedback. Actively send out review requests, ensuring that your brand remains on the radar of satisfied customers.
Enter review programs like the Amazon Vine Program or Early Reviewer Program. These initiatives can be instrumental in soliciting reviews and boosting your online sales. These programs catalyze buyers to share their insights, contributing to the overall narrative surrounding your products.
What is Amazon SEO?
Amazon SEO refers to the strategic process of optimizing product listings on Amazon to improve their visibility and rank in product searches on the Amazon.com platform. This practice is essential for sellers looking to enhance their product’s discoverability and ultimately increase sales on the e-commerce platform.
Amazon SEO’s significance lies in the online marketplace’s competitive nature. With millions of products and Amazon accounts, our Amazon SEO techniques can help sellers improve the chances of their products appearing higher in search results, thereby increasing visibility and the likelihood of attracting customers.
How to Grow Your Amazon Business?
Below are highly effective strategies designed to propel the growth of your Amazon business in 2024:
- Optimize Your Product Listings:
Enhance your product visibility by conducting thorough keyword research. Craft compelling and informative titles, bullet points, and descriptions. Use high-quality images and strategically incorporate backend keywords to maximize search exposure.
- Advertise Your Products on Amazon:
Use Amazon’s Pay-Per-Click (PPC) campaigns to promote your products actively. With our Amazon advertising services, we can help you analyze and refine your advertising strategy based on performance metrics. Experiment with various ad formats, including sponsored products, brands, and display ads.
- Leverage Amazon’s FBA Programme:
Streamline your operational processes by enrolling in Fulfillment by Amazon (FBA). It manages storage, packing, and shipping, offering the additional benefit of qualifying for Amazon Prime. Regularly evaluate FBA fees and adjust your pricing strategy accordingly.
- Utilize Amazon’s Promotions:
Drive sales through limited-time promotions, lightning deals, and coupons. Participate in Amazon’s “Early Reviewer Program” to kickstart the generation of product reviews, establishing credibility and trust among potential customers.
- Get More Reviews:
Actively encourage satisfied customers to leave reviews through strategic follow-up emails. Prioritize exemplary customer service to minimize negative reviews, adhering to Amazon’s review policies to maintain a positive reputation.
- Expand to International Markets:
Do in-depth market and product research to find potential overseas markets for your products. Use Amazon’s Global Selling initiative to connect with clients across various geographies. Adjust your listings and marketing tactics to your target countries’ linguistic and cultural quirks.
How Do I Increase Sales on Amazon UK?
Implementing effective strategies can significantly boost your sales on Amazon UK, such as
- Optimize listings, highlight unique selling points, and monitor competitor pricing.
- Protect your brand, unlock features, and use enhanced brand content.
- Run targeted promotions and loyalty programs and utilize email marketing.
- Expand through Global Selling, tailor listings, and optimize international logistics.
- Develop keyword-rich, compelling content to enhance search visibility.
- Avoid stockouts, use Amazon tools for forecasting, and consider FBA.
- Invest in PPC campaigns, target relevant keywords, and adjust based on metrics.
- Prioritize quick responses, proactive issue resolution, and positive experiences.
How Much Does FBA Increase Sales?
Adopting Fulfillment by Amazon (FBA) can significantly boost sales, with sellers experiencing an average increase of 20-25% in their sales. This fulfillment option streamlines storage, packing, and shipping logistics, providing customers with the benefits of faster delivery and Amazon Prime eligibility.
The increased efficiency and improved customer experience often lead to higher conversion rates and enhanced sales performance for sellers who choose to leverage FBA. For specific success stories and strategies, exploring seller testimonials can offer valuable insights into how others have successfully increased their sales through the FBA program.
How Do I Attract Customers to Amazon?
To attract customers to your Amazon listings and maximize customer attraction, follow these marketing tips:
Focus on the Product Title:
Create compelling and keyword-rich product titles that accurately represent your product. Prioritize clarity, relevance, and readability to capture the attention of potential customers browsing through search results.
Focus on the Product Description:
Create informative and engaging product descriptions highlighting key features, benefits, and use cases. Communicate why your product is valuable and unique, and use persuasive language to encourage conversions.
Focus on the Product Image:
Use high-quality, visually appealing images that showcase your product from various angles. Follow Amazon’s image guidelines, and consider incorporating lifestyle images to provide context and help your customers visualize the product in use.
Include HTML Markups in the Product Description:
Enhance the visual appeal of your product description by using HTML markups to format text, add bullet points, and create organized sections. This can improve the readability and overall presentation of your product information.
Focus on Customer Reviews:
Exceptional customer service and follow-up with post-purchase communications will encourage happy customers to write reviews. Good reviews influence potential customers by establishing credibility and trust. Keep up a good reputation by promptly answering customer questions and resolving issues.
Use Amazon Advertising:
Use Amazon’s advertising resources, like Sponsored Brands and Sponsored Products, to make your products more visible. To attract potential customers, target relevant keywords and optimize your ad campaigns using performance data.
Implement External Marketing:
Build a presence beyond the Amazon platform by leveraging social media, email marketing, and other external channels. Create engaging content that directs traffic to your Amazon listings and enhances your brand visibility.
Offer Promotions and Deals:
Run limited-time promotions, lightning deals, or offer discounts to incentivize purchases. Highlight these promotions in your product listings and use Amazon’s promotional tools to attract bargain-seeking customers.
Use Enhanced Brand Content and A+ Content:
Use Enhanced Brand or A+ Content to create visually appealing and informative sections within your product listings if eligible. This can help convey your brand story and showcase additional product details.
What is the fastest-growing category on Amazon?
As forecasted between 2022 and 2027, the fastest-growing category on Amazon is expected to be fashion and apparel. The compound annual growth rate for this category is projected to be 12.4%, making it one of the most rapidly expanding segments on the platform during that period. This growth suggests a significant demand for fashion and apparel products among Amazon customers. Sellers and businesses may find opportunities for success by strategically entering or expanding within this category, taking advantage of the increasing consumer interest in fashion-related items on the platform.
What Are the Key Factors to Amazon’s Business Success?
The following are the key factors contributing to Amazon’s business success:
- Optimizing Sales
- Securing the Buy Box
- Efficient Inventory Management (IPI)
- Delivering Exceptional Customer Service
- Managing Advertising Cost of Sales (ACOS)
Despite rising fees and economic uncertainties, sellers can thrive by diversifying their online presence, optimizing product listings, leveraging advertising tools, and prioritizing customer feedback. With our Amazon sellers and brands services, we can position sellers for success in the ever-evolving e-commerce ecosystem.